Here comes mobile

We've just launched AdSense for mobile, which can help you expand your online content to new platforms. If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.

When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.

To get started:
1) Sign in to your account.
2) Select the AdSense Setup tab and click on AdSense for mobile.
3) Follow the instructions to customize your ad unit for AdSense for mobile.



For the time being, publishers are welcome to add one ad unit to any mobile website that complies with our program policies. For more information, including technical requirements, visit the AdSense Help Center.

UPDATED image and Help Center link

You've got mail

If you've logged in to your account today, you've probably noticed the new 'Recent messages' section in your AdSense account. We're happy to let you know that this is your personal inbox where we'll send you customized optimization tips. More specifically, our system will automatically analyze your account and ad settings. Based on these findings, you'll receive a notification each month in your AdSense account if there are changes you can make to improve your overall AdSense performance.



While we're not able to guarantee results from implementing these suggestions, we've found that these techniques have been successful for many publishers in the past which is why we've developed this feature for you. If you don't receive a notification during a specific month, don't worry. You've probably implemented all of our current suggestions and we'll be adding more tips in the future.

Happy optimizing!

Extending AdSense for domains to all publishers

Many publishers have approached us looking for a way to monetize their domains, and today, we're excited to announce the expansion of AdSense for domains. This product allows publishers to earn revenue through ads placed on undeveloped domains.

With AdSense for domains, users can find relevant information rather than see empty pages or "page not found" errors. Today we present ads, links, and search results on the pages, and may add other useful information in the future. To ensure positive user experience and the quality of our network, these sites are monitored for policy compliance and prohibited from using text and images designed to confuse users.

Advertisers also have additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.

The product will be initially rolled out in phases to English-language AdSense publishers located in North America, and we'll expand to additional regions and languages in the future. To check whether AdSense for domains has been enabled for your account, log in and visit your AdSense Setup tab. For more information, please visit our Help Center.

Maximizing revenue by exposing your channels to the right advertisers

As you may know, you can set up your custom channels so that they're targetable by advertisers - these targetable custom channels are known as ad placements. By selecting the 'Allow advertisers to target this channel' checkbox on the channel creation page, you can enable brand advertisers to target their content to your audience directly on a CPM or CPC basis.

Creating ad placements allows them to show up in AdWords, so that advertisers who create placement-targeted campaigns can include your content directly. What many publishers don't know is that this also makes your content available to Google's internal sales teams, who work closely with many advertisers looking to target a certain audience or type of content. With this in mind, we thought it would be important to mention a few best practices which will help advertisers and our internal sales teams target your content to help you maximize revenue:

First, take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you'll also attract advertisers from those areas. Naming and descriptions are important.


On that note, our second tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.

Third, use the 300x250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that's in high demand by Google's CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or rich media (including gadget ads) effectively. In feeds, we recommend opting in to both image and text in all ad units, as many of these advertisers only target with image ads into feeds.

Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience. Many brand advertisers look at all placements before placing an advertising order to make sure the destination sites are in line with their brand and attract the type of audience they wish to target for a particular campaign.

Posted by Steve Olechowski - AdSense Product Manager

Thursday, October 02, 2008 at 1:47:00 PM

Extending AdSense for domains to all publishers

Many publishers have approached us looking for a way to monetize their domains, and today, we're excited to announce the expansion of AdSense for domains. This product allows publishers to earn revenue through ads placed on undeveloped domains.

With AdSense for domains, users can find relevant information rather than see empty pages or "page not found" errors. Today we present ads, links, and search results on the pages, and may add other useful information in the future. To ensure positive user experience and the quality of our network, these sites are monitored for policy compliance and prohibited from using text and images designed to confuse users.

Advertisers also have additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.

The product will be initially rolled out in phases to English-language AdSense publishers located in North America, and we'll expand to additional regions and languages in the future. To check whether AdSense for domains has been enabled for your account, log in and visit your AdSense Setup tab. For more information, please visit our Help Center.

Referrals reluctant to appear?

We've heard that many publishers are having trouble viewing referral 2.0 ads on their pages, and we'd like to explain some of the most common reasons why this might be.

First, keep in mind that not all referral ads are available in all sizes. For instance, most horizontal referral ad units smaller than 180x60, square referral ad units smaller than 125x125, and text links are only available at this time for Google products such as AdSense or AdWords. This means that if you generate code for referral ads in an unsupported size, you won't see any referrals shown on your webpages. To avoid this issue, we recommend first selecting categories or products for your referrals before selecting a size at this time.

Similarly, you may not see the referral ads you've selected on your pages if you've grouped a number of referral ads into your Ad Shopping Cart which are each available in different sizes. If this is the case, you may wish to try regenerating your referral code with a particular ad format in mind -- this way, you can be sure to select products available in that format.

Here are several other reasons your chosen referral ads may not show:

1. The particular referral ad you've chosen is not available in your country. When generating your code, you can view the ads available for specific countries by clicking the 'change' link above the referrals wizard.
   
   
2. You've unselected the 'Pick best performing ads' checkbox for a referral where the advertiser has run out of budget or ended the campaign. To take advantage of the available inventory of related products, we recommend leaving this box checked.
   
   
3. You've added more than three referral units to your page. Our current policy allows a maximum of three referral ad units on any policy-compliant page.
   
   
4. Our system has determined that your pages contain potentially mature or sensitive content. However, as your content changes, you may begin to see referral ads appearing.
   
   
5. The referral ad code may have been modified. Be sure to copy the code exactly as it appears in your account and paste it directly onto your pages.
   

Please know that we're working as quickly as we can to fine-tune the process of generating referral code. Also, we appreciate all of your feedback on referrals 2.0 so far, and we encourage you to let us know how we can keep improving AdSense.